Privacy Policy for Flower Delivery Orders in Somers Town

Introduction

Flower Delivery Somers Town is committed to safeguarding your personal data and respecting your privacy. This Privacy Policy outlines how we collect, use, store, and protect your information when you place an order with us. It applies to all customers in Somers Town and the surrounding districts who interact with Flower Delivery Somers Town for floral orders and related services.

What Data We Collect

When placing an order or interacting with Flower Delivery Somers Town, we may collect the following information:

  • Identification Data: Name, delivery address, and billing address
  • Contact Details: Telephone number and, if provided, email address
  • Order Details: Products ordered, special requests, delivery instructions, and messages included with your order
  • Payment Information: Payment method and transaction details (note: we do not store full card details; only our payment processor securely handles payment information)
  • Technical Data: IP address, browser type, operating system, and device identifiers for security and analytics purposes
  • Correspondence: Records of communications, feedback, or queries sent to us related to your orders

Lawful Basis for Processing Your Personal Data

Our processing of personal data is governed by the UK General Data Protection Regulation (UK GDPR). The lawful bases for which we process your personal data include:

  • Contractual Necessity: Processing your contact, order, and payment details is required to fulfil your flower delivery order and any related services requested by you.
  • Legal Obligation: Certain data may need to be retained or disclosed for compliance with legal requirements such as tax and accounting regulations.
  • Legitimate Interests: We may process data for our legitimate business interests, such as ensuring website security, improving our services, conducting fraud prevention, and handling customer queries or complaints. Where we rely on this basis, we always assess that our interests do not override your data protection rights.
  • Consent: If we ever use your information for marketing communications or non-essential processing, we will only do so if you have specifically consented. You can withdraw this consent at any time.

How We Use Your Information

We use your data to:

  • Process and complete your flower delivery orders
  • Communicate with you about the status of your order and respond to your queries
  • Ensure your flowers are delivered accurately and on time to the requested address
  • Comply with applicable laws and regulations
  • Improve our products, services, and website based on your feedback and usage
  • Conduct internal administrative activities related to your orders

How Long We Keep Your Data

Flower Delivery Somers Town retains your personal data only as long as necessary to fulfil the purposes for which it was collected. The retention periods depend on the type of data and the legal requirements. In general:

  • Order and transaction records are kept for up to seven years in accordance with accounting and tax laws
  • Contact and identification data linked to your order are retained for up to three years for customer service and order history, unless you request erasure earlier
  • Technical and analytic data are anonymised or deleted within eighteen months
  • Where we rely on your consent, we retain your information until you withdraw your consent

After expiry of the relevant period, your data will be securely deleted or anonymised.

Processors and Data Sharing

We may share your data with selected third parties (data processors) to enable us to fulfil your order and improve our services. These processors may include:

  • Payment service providers that process your transactions securely
  • IT and hosting providers that support our website and order management systems
  • Delivery partners and florists who may help fulfil your order in Somers Town and surrounding areas
  • Professional advisors such as accountants and legal consultants where necessary

All our processors are required to handle your data confidentially and in accordance with data protection laws. They are not permitted to use your data for any purpose other than providing the contracted services. We do not sell or rent your data to third parties.

Data Security

We apply appropriate technical and organisational measures to protect your information from unauthorised access, disclosure, alteration, or destruction. These measures include secure servers, encryption protocols, regular security assessments, and staff training in data protection practices.

Your Rights Under GDPR

As a customer, you have specific rights regarding your personal data:

  • Access: You can request a copy of your personal data we hold about you
  • Rectification: You can ask us to correct inaccuracies or complete incomplete data
  • Erasure: In some circumstances, you may request the deletion of your personal data
  • Restriction: You may request the restriction of processing of your data in certain instances
  • Objection: You can object to processing of your data based on legitimate interests
  • Portability: You can request a copy of your data in a commonly used format and have it transferred elsewhere
  • Withdraw Consent: Where we process your data based on consent, you can withdraw it at any time

If you wish to exercise any of these rights or have questions about how your data is used, you may contact us using the contact options on our website or by writing to our registered office.

Policy Applicability and Updates

This Privacy Policy applies to all customers placing Flower Delivery Somers Town orders within Somers Town and surrounding districts. We may update this document from time to time to reflect changes in our data processing activities, legal requirements, or business practices. The latest version will always be published on our website and will take effect immediately upon posting.

Contact and Concerns

If you have concerns about the way Flower Delivery Somers Town handles your data or wish to lodge a complaint, you are encouraged to tell us so that we can address your issue promptly. You may also have the right to contact the UK Information Commissioner's Office (ICO) if you believe your data protection rights have been violated.

Your trust is important to us. Thank you for choosing Flower Delivery Somers Town.